Senior leadership, strategic and growth responsibilities with multi-national and boutique advertising agencies - enhanced by professional creative and consulting experiences in the advertising and entertainment sectors (writer, musician, producer, on-camera celebrity interviewer); business builder, teacher, partner. Closest I can come to a job description comes from the title of one of my Adweek magazine columns: “Making Stuff Happen.”
In addition to ongoing consulting, I am an adjunct professor at the University of Tampa, teaching a senior capstone course on “Advertising Campaigns,” and “Writing for Advertising.”
Published writer: blog columnist for The Huffington Post (www.huffingtonpost.com/timarnold) and the FogCity Journal (www.fogcityjournal.com/wordpress/author/tarnold); regular columnist for Adweek magazine (through 2007); widely read stories routinely generated highest reader response for three years running for this leading industry trade publication (www.adweek.com). Participant in Adweek blog critiquing Super Bowl commercials (http://tinyurl.com/75dtvo3). Frequent contributor to Advertising Age (www.adage.com).
Co-wrote two novels with James Patterson, best-selling author. The first one, “Nooners,” is available on line: (www.bookshots.com/reader/nooners/letter-from-james-patterson#3). The second, “The House Next Door,” is avialable online and in bookstores.
Engaging and provocative public speaker: with a wide range of topics based on years of experiences and business related adventures.
Possible20, founder, director: multi-media consultanting, branding, strategic services.
The headlines:
Leading and growing advertising agencies for more than 30 years, including agency president (McCann Amsteryard) and world wide board member (DMB&B); Director, global business development (DMB&B); senior management and account responsibilities at J. Walter Thompson, Scali McCabe Sloves, D’Arcy (St. Louis) and The Ad Store (all others New York).
Global brand and account leader for high-profile, multi-national ad agencies: Budweiser (D’Arcy), Burger King (J. Walter Thompson, DMB&B), Hertz (Scali), Miller (JWT), Ralston Purina (D’Arcy), and others.
Business and marketing consulting, via Possible20: a wide range of active consulting assignments over the years that have produced tangible contributions, including Stax Records, Icon Pictures, Artustry, Hal Riney, Young and Rubicam, Track Entertainment, Kirshenbaum & Bond, Doublespace, DiMassimo, NFO Research, iRock, et al.
Start-up partner and business builder for emerging tech-driven companies: Dragonfly, a multi-site video publisher based in New York, and EmSense, a neuroscientific/biometric media content research company headquartered in Monterey.
Creative: Produced notorious first Super Bowl television commercial for GoDaddy (2005) – the “most watched” commercial in television history; on-camera celebrity interviewer for Stax Records
(http://channels.dragonfly.com/staxtacular07/); (co)wrote and (co) art directed website and corporate collateral for EmSense (and Dragonfly.com); co-wrote “The DMB&B Way” with the agency’s worldwide creative director; musician (blues guitar player; performed in numerous New York city clubs); guest on-air DJ, WBGO FM, Newark.
Specifics:
EVP, Business Development/Marketing, EmSense, San Francisco.
Led development of initial assignments for this neuroscientific advertising research company from Miller, Coca-Cola, Virgin Mobile. Creative Director for website and branded collateral material. (www.emsense.com).
Acting President, Dragonfly, New York.
Organized and led business objectives and development; led sales and marketing programs, established strategic relationships with FedEx, Hilton Hotels, Nielsen, American Business Media Association, Memphis Grizzlies, CBS Television, McGraw-Hill, Stax Records. (www.dragonfly.com).
President, McCann Amsteryard, New York.
Led this ad agency to 40% revenue increase through organic and new client growth – resulting in Amsteryard’s first and only profitable year in their history. Clients included Bacardi, Coca-Cola, Lugz Shoes.
Managing Partner, The Ad Store, New York.
Responsible for growth and co-leadership of this independent NY ad agency; new accounts included the Rockefeller Center, ABM, Back Pack Toys and multiple assignments from RJR. Produced the historic first-ever commercial for GoDaddy, the most watched and successful commercial in Super Bowl history.
Board of Directors/EVP, Business Development, DMB&B, New York.
Responsible for 89 offices and four sister companies growth. Established and led agency-wide growth program; generated five-year average $850 million in US-based new business finals; multi-national wins included Gateway Computer, Blockbuster, Magnavox, Tyco Toys, TWA, Baskin-Robbins, Australian Tourism, Eli Lilly, The LG Group Coca-Cola and JC Penney media assignments. Took Burger King business from 3 to 28 countries. Conceived, wrote, art directed “Sparks!,” agency global magazine.
EVP, Global Account Director, Scali McCabe Sloves, New York.
Led the Hertz business; introduced Hertz #1 Club Gold; rebranding.
SVP, Management Committee, J. Walter Thompson, New York.
Led the Burger King business through the “Battle of the Burgers,” doubling market share; led Miller (parent brand repositioning; Matilda Bay launch).
SVP, Account Director, D’Arcy, St. Louis.
Led the Budweiser business for 10 years, wrote the strategy and launched “This Bud’s for You” campaign, resulting in 34 months double-digit growth; also responsible for Michelob, Michelob Light, Natural Light and A-B corporate.
Other:
MA (with honors), University of Missouri School of Journalism.
Guest lecturer at the University of Missouri School of Journalism; The Miami Ad School and Columbia University.
Principal for a Day, commencement speaker, volunteer, CS 50 Clara Barton School, South Bronx, 11 years.
Board of Trustees; Board of Deacons, Union Church, Pocantico Hills, New York.
Kappa Sigma fraternity Hall of Fame; chapter president.
US Army, 1969-72, 1st Lieutenant (Officer Candidate School, top 5 graduate).
Tim Arnold
www.huffingtonpost.com/timarnold
917.748.6058
January 2018
by Jessica Miller, NY
